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Beyond the Threshold Seattle International Dance Festival, the South lake Union Chamber of Commerce and Cornish College of the Arts have created an opportunity uniquely designed to promote your SLU business. This year, the Threshold Festival comes to SLU with a widely reknowned local, national and international artists roster generating a vibrant artistic buzz and annual praise with an accessible and high-profile urban arts event. The festival provides a great opportunity for South Lake Union businesses to reach new clientele and reinvigorate the regulars. Purchase a listing today!
For SLU businesses, the festival will create an 11 x 17 poster and 5 x 8 postcard that will feature the entire festival event poster on one side (all 10 days of the festival will take place throughout SLU) and a community map and busines listing on the reverse side of the poster. For businesses that wish to create an associated event and have it listed on the poster/cards, the festival will also assist with this. Click here to download more info. |
List of publicity & marketing outreach |
Posters& Postcards: 2-5,000 posters and postcards with SLU map and business listings. Placed at area businesses (SLU) as well as distributed through mailings 2-3 weeks prior.
(The following is a mock-up of the reverse side of the 11 x 17 poster)

Cornish College of the Arts: Printing and sending to hoousholds 10,000 summer events brochures with Beyond the Threshold as the summer kick-off event.
Vulcan Inc: will advertise for the event in its newsletter circulated to 20,000.
Seattle Weekly: As an official event sponsor, prints 2-4 weeks full
and half page ads with priority placement (1st or 2nd page) with
130,000 circulation. Also includes online 30,000 impressions
beginning 2 weeks prior to event.
Radio previews have been conducted by KUOW in each of the last two years by Alice Kaderlan. The station has about 350,000 listeners.
Online event advertising through special events listings websites including:
The Seattle gov’t weekend pages
Hello Seattle, Culture Mob
The Examiner, Great Northwest (Whatcom Co.), The Olympian, U of W student guide, Yahoo event listing
Viral media includes a facebook page and twitter usage for individual events |
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Listing Options (Purchase at the bottom of this page)
- $50 - Basic Merchant listing - a simple single-line listing with a number to locate your business on the map.
- $200 - Identified Rest Stop - a bold-faced (or slightly larger) single-line listing with number and icon identifier. Must be willing to provide access to restrooms for festival attendees. Great for creating foot traffic into your business.
- $200 - Associated event site - an alternate color single-line listing that may be highlighted or boxed. Date, place and time of event will be in the festival line up, listed on the poster, postcard and all related collateral. Will co-market event with your business.
- $1,000 - Streetcar Event Sponsor - logo clearly listed on poster in the area highlighting the SLU portion of the festival. Also includes single line highlighted (or larger) listing.
- $3,000 - Event Sponsor - logo listed on all collateral including page 3, Seattle Weekly ad (circ. 130,000), posters & postcards (both sides), and back of Seattle Streetcar tickets.
- $10,000 - Festival Underwriter - The festival will name the organization as the “underwriter” of the 2010 festival, such as “Beyond the Threshold Festival with major underwriting by ABC Co.”
Exact verbiage is negotiable depending on preferences of the sponsor.This will be written every time the festival name is mentioned in teh press or any collateral. It will be displayed prominently.
The Phffft! Company is a not-for-profit 501c3 registered with
federal and state governments and listed with the WA State
Charities Bureau. All donations are tax deductible beyond the
value of purchase items. Please make checks payable to The Phffft!
Company. |